Saudi’s platform for the creative and marketing community

Abdulrahman is an accomplished leader with expertise in destination management, marketing and corporate strategy. Currently serving as Destination Management Senior Director at Diriyah Company, he has played a pivotal role in crafting tourism strategies and leading international marketing efforts. His extensive experience spans both public and private sectors, where he has driven business development and led transformations in the tourism, financial and housing industries. A Misk2030 Leaders alumnus, Abdulrahman holds a Master's in Engineering Management and is passionate about forging relationships, delivering results and driving positive organisational change.

Khalid is Managing Partner at Pure Consulting. He is a marketing expert with a proven successful track record in brand management and business sustainability. Khalid has more than 20 years of practical experience, having worked in Aramco and Unilever, including two years as a member of the executive management of Unilever Saudi Arabia.