Saudi’s platform for the creative and marketing community

Academies: 13 to 15 November 2023

Festival: 14 to 15 November 2023

Awards: 16 November 2023

  • Crowne Plaza RDC, Riyadh

Early Bird Ends in:

Athar Festival is Saudi Arabia’s meeting place for the creative community. It is a place to come to be inspired and to inspire at; celebrating Saudi’s marketing excellence and explore how creativity is at the forefront of Saudi’s vision for the future. A reflection of Saudi creativity, the festival brings together speakers who are international industry leaders.

The festival will become the Kingdom’s hub for inspiration, collaborative innovation, and celebration. It will provide a platform for brands and agencies to network and do business. Athar Festival will give attendees a chance to find out where the industry is heading and showcase the business case for creativity.

This year the Festival, Young Talent Academy and Awards takes place at the Crowne Plaza Riyadh during the 13 – 16 November 2023.


What To Expect?

Two Stages

Accelerator Programmes

Creative Activations

Industry Awards

Gala Dinner

C-suite Thought Leadership Programmes

Roundtable Discussions

Networking and Business Opportunities






focussed academies


festival zones

Who Attends?

Our attendees are from all sectors of the creative communications landscape – creative, media and communications agencies, event agencies, advertisers, media houses, brands, platforms, government, publishers, tech platforms, young talent and start-ups.

Our attendees are reputable, credible and innovative. We offer several networking opportunities at the Festival to connect with those that matter to you. Wanting to connect with agencies? Athar is the place to meet with:

Creative, Media and Experiential Agencies

Creatives, Strategists, Designers, Copywriters, Account Managers, Branding and Design, Production, Social Media, Events Professionals, and Freelancers

Marketers and Brands

Marketing officers, Communications professionals, PR executives, and Brand directors


CEO’s, CMO’s, and CIO’s

Meet who matters to you

Use our dedicated app for delegates to plan relevant meetings at the festival in advance.

If you would like to find out how we can help your brand connect with key demographics, contact

Saudi Arabia is leading the way in innovation and creativity to help inspire its future. With Giga projects from NEOM to Qiddiya – it is at the forefront of the Middle East and the world’s innovation. As part of its Vision 2030 plan, the Saudi government has been promoting the creative industries by investing, supporting the media landscape and developing local talent.


Association Partner
Media Partner
About the Organisers

Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, talent, cinema and books, making it the region’s leading multi-platform content producer.

Headquartered in Jeddah, Saudi Arabia, TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years. TRACCS remains the largest independent regional communications consultancy with over 200 professionals working across 13 countries and 14 offices, and offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training to government, corporate and multinational clients.

Planning your visit? Get more information here