Alaa Salha
Managing Director, SRMG Academy
From covering Egypt’s football derbies to regional conflicts and global economic events, Alaa’s career spans more than two decades in the Middle East and Europe. He joined SRMG from Bloomberg News, where he spent 13 years in Cairo, Dubai and London. Alaa’s passion for training started at Reuters in 2004, when he was one of the news agency’s graduate trainees in London under the legendary Keith Stafford (now an SRMG Academy Fellow.) He covered major stories in his native Lebanon, Sudan, Iraq and Egypt, before joining Bloomberg, where he worked in key positions in the Middle East and North Africa. His last role was managing editor for economics in Europe, overseeing the coverage during the height of the Covid pandemic.
