05 – 06 November 2024 – Festival

06 November 2024 – Athar Awards

03 – 06 November 2024 – Young Talent Academies

Crowne Plaza, RDC, Riyadh

The first and only B2B creative marketing Festival in Saudi

Whether it’s learning how top brands are building customer loyalty, agencies are meeting clients’ business goals, networking or attracting top talent, Athar Festival is the place to be for the latest trends, insights and best practices in the industry.

The Festival hosts a number of initiatives beyond the content on stage – Young Talent Academies for emerging talent, the Maheerah Programme for female executives or C-Suite Roundtables that delve into the pressing challenges of the industry or it’s future growth.

What to expect

+ + + +
Senior leaders from brands, agencies, government and tech platforms Hours of content Speakers Awards Categories Bespoke networking opportunities

 

Festival map

Why attend

Do you work at an agency?

  1. Meet with KSA and the region’s top brands
  2. Be inspired by award-winning work from KSA, MENA and globally on our content stages
  3. Learn how agencies are using creativity as a powerful tool in business to drive innovation and enhance competitiveness
  4. Gain invaluable insights into the evolving Saudi market and consumer mindset
  5. Meet emerging talent in the industry to grow your network and talent pool

  1. Be inspired by the region’s top brands, and see how they use new tools and solutions that can enhance their campaigns and improve efficiency
  2. Hear about the latest marketing technologies, products, and services to engage with Saudi’s rapidly growing market
  3. Build relationships with agencies, peers or influencers from KSA and the region
  4. Understanding the cultural nuances in Saudi to gain deeper cultural insights, leading to more culturally relevant and resonant marketing campaigns
  5. Learn how leaders are managing and building high-performance teams with a culture that values creativity
  6. Meet emerging talent in the industry to grow your network and talent pool

  1. Meet with KSA and the region’s top brands and agencies, secure new contracts and showcase your services
  2. Stay up-to-date with the latest tools and strategies to ensure the competitive edge
  3. Build your professional network, which could lead to partnerships or referrals
  4. Build your understanding of the local market and consumer behaviours to tailor meet your client’s needs

  1. Learn about the latest trends and innovations supplementing your academic knowledge with practical insights
  2. Build a network of contacts that can lead to internships, job opportunities or mentorships
  3. Gain exposure to a wide range of career opportunities within the industry
  4. Be inspired by success stories from industry leaders
  5. Build your resume by attending and participating in Athar Festival

  1. Stay up to date with the latest trends and practices in marketing
  2. Ensure your curriculum is aligned with industry standards and needs from top brands and agencies
  3. Showcase your institution’s commitment to fostering a culture of excellence and real-world exposure at your institution
  4. Build relationships with industry professionals, to enhance practical training and employment prospects for students

Our

attendees?

Our attendees are reputable, credible and innovative

Creative, media and communications agencies, event agencies,
advertisers, media houses, brands, platforms, government, publishers,
tech platforms, young talent and start-ups.

Our attendees are from all sectors of the creative
communications landscape

We offer several networking opportunities at the Festival to connect with those that matter to you. Wanting to connect with agencies? Athar is the place to meet with Creatives, Strategists, Designers, Copywriters, Account Managers, Branding and Design, Production, Social Media, Events Professionals, or Freelancers. From the client side, Athar will host Marketers, Brand Managers and Analysts. Our C-Suite attendees range from CCOs, ECDS, CEOS and CMOs.

Companies attending

The Athar Awards

The Athar Awards is a celebration of creative marketing excellence that aligns with the pillars of Vision 2030. It brings together the industry’s most creative and senior leaders from brands, agencies and government. Witness as the year’s best campaigns, individuals and teams are honoured in Saudi’s premier awards.

Attended by C-suite ranging from CCOs, ECDs, CEOs and CMOs, it is the ideal place to build connections and network with some of the most creative and inspiring creative leaders.

If you would like to find out how we can help
your brand connect with key demographics,

contact nadeem@motivate.ae

Presented By
Partners
Media Partners
Association Partner
Academic Partner

Presented by

Established in 1979, and now celebrating its 45th anniversary, Motivate Media Group (MMG) operates across the GCC and MENA region with a diverse portfolio of media interests comprising print, digital, social, video, exhibitions and events, out-of-home, talent, training, cinema, and books.

Specialising in highly engaging content through market-leading magazines, websites, social platforms, out-of-home, along with video and production, Motivate also offers a wide range of advertising platforms.

With a staff of more than 200 experienced professionals, MMG is committed to providing editorial excellence, and a corporate mission to develop integrated communication channels that entertain, inform and enrich.

Headquartered in Jeddah, Saudi Arabia, TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years. TRACCS remains the largest independent regional communications consultancy with over 200 professionals working across 12 countries and 13 offices, and offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training to government, corporate and multinational clients.