Saudi’s platform for the


& Marketing


Athar Festival is Saudi Arabia’s meeting place for the creative community. It is a place to come to be inspired and to inspire at; celebrating Saudi’s marketing excellence and explore how creativity is at the forefront of Saudi’s vision for the future. A reflection of Saudi creativity, the festival brings together speakers who are international industry leaders.

The festival has become the Kingdom’s hub for inspiration, collaborative innovation, and celebration. It’s a platform for brands and agencies to network and do business. Athar Festival gives attendees a chance to find out where the industry is heading and showcase the business case for creativity.

The first edition of Athar took place in November 2023 in Riyadh and hosted over 1,400 decision-makers from agencies, brands, platforms, government and young talent from the Kingdom and around the world.




Our attendees are from all sectors of the creative
communications landscape

Creative, media and communications agencies, event agencies,
advertisers, media houses, brands, platforms, government, publishers,
tech platforms, young talent and start-ups.

Our attendees are reputable, credible and innovative

We offer several networking opportunities at the Festival to connect with those that matter to you. Wanting to connect with agencies? Athar is the place to meet with Creatives, Strategists, Designers, Copywriters, Account Managers, Branding and Design, Production, Social Media, Events Professionals, or Freelancers. From the client side, Athar will host Marketers, Brand Managers and Analysts. Our C-Suite attendees range from CCOs, ECDS, CEOS and CMOs.

If you would like to find out how we can help
your brand connect with key demographics,

The Saudi

Saudi Arabia is leading the way in innovation and creativity to help inspire its future. With Giga projects from NEOM to Qiddiya – it is at the forefront of the Middle East and the world’s innovation. As part of its Vision 2030 plan, the Saudi government has been promoting the creative industries by investing, supporting the media landscape and developing local talent.

Presented By
Co Partner
Zone Partner
Strategic Partner
Exclusive Sponsor – Digital Enabler
Image Partner
Augmented Experiences Partner
Educational Partner
Association Partners
Media Partners
Young Talent Academy Partners

About the

Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, talent, cinema and books, making it the region’s leading multi-platform content producer.

Headquartered in Jeddah, Saudi Arabia, TRACCS has been at the forefront of the game-changing communications industry in MENA for over 25 years. TRACCS remains the largest independent regional communications consultancy with over 200 professionals working across 13 countries and 14 offices, and offers the full scope of integrated communications solutions delivered through the three main service streams of Advisory, Content, and Training to government, corporate and multinational clients.