With over 15 years of experience in MENA, I’ve had the opportunity to lead digital transformation in various industries across the region. This experience has honed my skills in driving growth, strategic planning, performance marketing, data analytics, and consumer insights. I have successfully delivered significant business and people growth at Starcom KSA, winning flagship Global businesses. Beyond strategy, I am intrigued by the psychology of people, which led me to pursue life coaching certificates. This additional experience has deepened my ability to lead with empathy, resulting in transformative results within my team.