Alaa Khushaim is a Director of Marketing & Communications at McDonald’s KSA (west) – Reza Food Services LTD Co. with 9 years of experience helping McDonald’s dive growth and enhance brand reputation. As a Marketing Lead, she is responsible for the planning and strategizing of Marketing, Menu, Public relations, and communications. Alaa believes in the power of data and insight driven marketing. This allowed her to lead and launch many successful projects and campaigns.
Alaa holds a BSc in Psychology from the University of Reading in the UK and an MA in Marketing Communications from the University of Westminster in the UK. She was featured in the Top 10 Female Marketers in KSA on AboutHer.com in 2023, featured in Top Women Marketers in KSA with Martechvibe in 2021 and was recognized as one of the top 21 Women to Watch McDonald’s MEA.