Young Talent Academy

Held over four days, the Academies are dedicated to nurturing young talent in the kingdom, accelerating their career paths, and facilitating connections with mentors and industry leaders in the region.  The four academies are open to full-time university students between the ages of 18-25 or young professionals, 30 years or below within the creative communications, advertising or marketing fields.

Maheerah Executive Women’s Programme

Diversity is an ongoing hot button issue across business, with a focus on women and gender equality. Fewer women than men are joining creative ranks and even less will climb the career ladder. Worldwide, it’s estimated that only 25% of agency creatives are women and just 3% reach creative director level.

The Maheerah Women’s programme is a tailored initiative which aims to accelerate the career progression of high-potential women in the creative marcomms industry; applicable to women working in marketing/communications/PR and other related industries.

Masterclasses

Materclasses

Masterclasses give you the chance to get curated strategic insights and best practices on subjects of your interest. Brands and agencies that are subject matter experts will host 90-minute sessions with deep-dives on specific topics. 

Masterclasses are free to attend with limited spaces of only 25 per masterclass. Festival attendees can participate on a first-come first-served basis. Make sure to keep track of which ones you want to attend and be there before time.

Tuesday 5 November in Meeting Room 3

  • 12:00 – 13:30 Influencer Impact Masterclass by Vamp  
  • 15:00 – 16:30 Concept to Launch: Build Impactful Products by Tajalla Agency

Meet with peers from the same industry niche and like-minded individuals with a shared interest in learning. Spaces available only on a first-come first-served basis. Access to the Masterclasses are only for Festival delegates.