Talk

This session aims to foster cultural appreciation, skill development, and professional growth among attendees, while also promoting the values of the unique iRADAH method of capacity development (innovation, resilience, adaptation, diversity). The talk will provide attendees with valuable insights, knowledge, and tools to thrive in the creative industry. Whether new to the sector or experienced, we will explore Creative Entrepreneurship and the value of nurturing artistic talent and translating it into sustainable careers through business acumen and innovative thinking.

This session will not only empower aspiring individuals but will also contribute to the broader vision of fostering a thriving and diverse cultural landscape within the Kingdom while creating the cultural professionals of tomorrow.

• What are the key challenges faced by individuals entering the creative sector, and how can they be addressed?
• How can fostering a creative cultural landscape benefit individuals, businesses and the Kingdom as a whole?
• Why is this the perfect time to be part of the creative sector in KSA?

Andy Nicholson

Chief Experience Officer (CXO), Barker Langham (BLR)

Andy Nicholson

Chief Experience Officer (CXO), Barker Langham (BLR)

Andy is a Visitor Experience expert.  He joined BLR in 2022 to bring together his skills in business consulting, strategy, operational management and providing simply brilliant people for the cultural, events and entertainment sectors. He brings an in-depth and well-rounded understanding of the industry, with valuable expertise working across some of the most recognised attractions in the UK, USA and the Middle East including Expo 2020,  V&A Museums, Warner Bros. Harry Potter, London Eye and, in 2021,  Inside Burj Al Arab, Dubai.  Recent cultural consultancy includes KSA, Qatar and UAE.  Andy holds an EMBA from Hult International Business School.