Executive Women’s Programme

The programme is open to 10 high-potential women in the creative marcomms industry; applicable to women working in marketing/communications/PR and other related industries. Taking place during the Athar Festival during the 14-16 November 2023.

Maheerah Programme Ambassador

“When I was first approached with Maheerah, I saw a chance to be a part of an initiative that will leave a mark on the professional lives of 10 young women in Saudi Arabia and enable and inspire them with the right knowledge and skills to achieve remarkable things in our industry. I look forward to not only sharing my own experiences and expertise but also to learning from them. In line with one of the core objectives of Athar Festival, this programme will undoubtedly bring the marketing and creative community together to create long-lasting impact.”

Why Apply?

  • The program is designed for women who have attained mid to senior-level expertise, with a minimum of 3 years of experience
  • To participate, you should have a background in the branded communications industry, encompassing fields such as advertising, marketing, film-making, innovation, editorial, design, PR, or a related discipline
  • Must be living and working in Saudi Arabia

The programme takes place from 14-15 November 2023 during the Athar Festival.  The chosen participants will be invited to attend the Athar Industry Awards taking place on the 16 November 2023. 

Applications open: 2 October 

Applications close: 29 October 

Participants announced: 6 November

  • Accommodation and Travel expenses will be borne by the chosen applicants
  • Chosen participants will obtain a pass for the Athar Festival, which includes lunch and refreshments, content and networking opportunities, and a ticket to the Athar Industry Awards