The accelerator programme is designed for women positioned for career advancement within Saudi Arabia’s marketing communications industry. Geared towards women with mid to senior-level expertise in the industry, the programme offers participants a series of tailored coaching sessions, individualised workshops mentored by esteemed industry leaders from around the world plus exclusive networking opportunities.

Gallery

Respondents said the programme exceeded expectations

Respondents said they would recommend the programme to others

Respondents felt supported throughout the programme and have positive feedback

“When I was first approached with Maheerah, I saw a chance to be a part of an initiative that will leave a mark on the professional lives of 10 young women in Saudi Arabia and enable and inspire them with the right knowledge and skills to achieve remarkable things in our industry. I look forward to not only sharing my own experiences and expertise but also to learning from them. In line with one of the core objectives of Athar Festival, this programme will undoubtedly bring the marketing and creative community together to create long-lasting impact.”

What is the eligibility criteria?

  • The program is designed for women who have attained mid to senior-level expertise, with a minimum of 3 years of experience
  • To participate, you should have a background in the branded communications industry, encompassing fields such as advertising, marketing, film-making, innovation, editorial, design, PR, or a related discipline
  • Must be living and working in Saudi Arabia

The programme takes place from 05-06 November 2024 during the Athar Festival. The chosen participants will be invited to attend the Athar Awards taking place on the evening of 06 November 2024.  

Applications open: 1 July 

Applications close: 7 October

 

  • Accommodation and travel expenses will be borne by the chosen applicants.

  • Chosen participants will obtain a pass for the Athar Festival, which includes lunch and refreshments, content and networking opportunities, and a ticket to the Athar Awards.

Why Apply?

Build a community

Connect with other women in the marcomms industry who share the same challenges, goals and aspirations.

Empower yourself

Gain knowledge, skills and insights from industry leaders to gain strategies for overcoming challenges.

Personal growth

An amazing opportunity for personal growth and self-discovery, creating a safe space to share experiences and learn from one another.

Mentorship

Opportunities to connect with industry leaders to support and guide your journey in the industry.

Be recognised in the industry

We will promote all the women on the programme to our community.