STRATEGIC STAGE
SPOTLIGHT STAGE
Tuesday 5 November
Welcome and Opening Remarks
09:00
10:00
10:00
Fireside Chat
Evolution of Entertainment and Media in Saudi Arabia
Speaker
His Royal Highness Prince Fahad bin Faisal Al Saud
Founder, NA3AM
10:00
10:20
10:20
Keynote
Best Practices in Sports Marketing
Speaker
Matt Mckie
Director of Marketing, Manchester United
10:20
11:00
11:00
Panel Discussion
Gaming as a Branding Platform – Strategies for Success
Speakers
Youssef Raad
Gaming Lead, GroupM
Thamer AlDairem aka Xzit
Gamer Influencer
Helmi Abdalhadi
Director House of Gaming, Serviceplan Group Middle East
11:00
11:40
11:40
Welcome and Opening Remarks
11:00
11:10
11:10
Panel Discussion
Leveraging Branding to Showcase Saudi’s Rich Culture to the World
11:10
11:40
11:40
Panel Discussion
Leaders and Visionaries: Chief Creative Officers (CCOs) Unplugged
Speakers
Ali Rez
Chief Creative Officer, Impact BBDO Dubai
Marie-Claire Maalouf
Chief Creative Officer EMEA, Edelman
Fizo Younis
Chief Creative Officer, Publicis Communications
Paul Banham
Chief Creative Officer, Mullenlowe MENA
11:40
12:20
12:20
Contrasting Perspectives
Local Agency vs Global Agency – Who Is the Winner in the Saudi Market?
Speaker
Dan Leach
Managing Director - Saudi Arabia, TBWA\RAAD
11:40
12:00
12:00
Talk
Presenting Industry-related Case Studies: Adidas, EWC, Mountain Dew and Messi Campaign with STA
Speakers
Fabio Silveira
Managing Director, Havas Middle East
Alejandro Fischer
SVP Strategy & Product Innovation, Havas Middle East
12:00
12:20
12:20
Keynote
We Create, Therefore We Are
Speaker
Mohammed Bahmishan
CEO & Chief Creative Officer, FP7 McCann Saudi Arabia
12:20
12:40
12:40
Talk
Bugatti: Evolving an Incomparable Automotive Brand into a Hyper-luxury Icon
Speaker
Hector Saracho
Executive Director - Head of Strategy, Interbrand
12:20
12:40
12:40
Panel Discussion
Unveiling the Role of Creativity in Transforming Entertainment and Tourism in Saudi Arabia
Speaker
Gilbert Rustom
Marketing Director, New Murabba Development Company
Moderator
Lara Arbid
CEO MENAT, Initiative
12:40
13:20
13:20
Talk
Unveiling the Timeless Secrets of Legacy Brands
12:40
13:00
13:00
Lunch Break
13:00
14:00
14:00
Lunch Break
13:20
14:00
14:00
Panel Discussion
The Art of Branding – Navigating the Path from Building a Brand to Rebranding in Saudi Arabia
Speaker
Khaled Tash
Group Chief Marketing Officer, SAUDIA
Moderator
Ahmed AlAbdullatif
CEO & Creative Director, Gene Branding
14:00
14:40
14:40
Talk
Snapchat’s Key to the Kingdom
Speakers
Aarti Bhaskaran
Global Head, Research & Insights, Snapchat
Ian Forrester
Founder & CEO, DAIVID
Dina Al Sabbagh
Global Group Manager, Research & Insights, Snapchat
14:00
14:20
14:20
Talk
The Power of Sonic Branding – Standing Out in Vision 2030
Speaker
Pierre Carnet
Managing Director, Dubai, MassiveMusic
14:20
14:40
14:40
Fireside Chat
Navigating the Creative Landscape in the Age of Artificial Intelligence (AI)
Speaker
Sir Martin Sorrell
Founder and Executive Chairman, S4 Capital PLC
14:40
15:10
15:10
Networking Break
14:40
15:10
15:10
Panel Discussion
Leaders and Visionaries: CEOs Unplugged
Speakers
Dani Richa
Chairman, BBDO EMEA and Chairman & CEO, IMPACT BBDO Group of Companies
Bassel Kakish
CEO, Publicis Groupe Middle East and Turkey
Houda Tohme
CEO, Havas Media Middle East
Elda Choucair
CEO, Omnicom Media Group
Nassib Boueri
CEO MENA, VML
15:10
15:50
15:50
Talk
Five Lessons I Learnt Launching Google’s AI in Saudi: A Journey in Product Development, User Research & Creatives
Speaker
Dina Barakat
Consumer Marketing Lead, Google
15:10
15:30
15:30
Talk
The Purpose-Profit Paradox: How Values Drive Value
Speaker
Aws Alawamleh
Director of Strategy, MEA, .Monks
15:30
15:50
15:50
Talk
Building a Creative Movement: The Power of Architecture
Speaker
Simon Shaw
Global Chief Creative Officer, Burson
15:50
16:10
16:10
Talk
The Lost Camel – Authenticity as well as Creativity in Corporate Social Responsibility (CSR)
