Fireside Chat

Haitham Al Busafi is a highly experienced architect and media professional with over 12 years in the field. He holds an M.Arch degree from the University of Applied Arts in Vienna, where he honed his skills under the mentorship of architects like Zaha Hadid, Kazuyo Sejima, and Hani Rashid. Haitham’s work seamlessly blends physical and virtual spaces, utilizing advanced design techniques and virtual reality. He is also the founder of Beyond.xyz, a leading Virtual Production technology company in Saudi Arabia, dedicated to revolutionizing the content creation process by merging technology with emotions.

An Egyptian born Director and artist based in Cairo. Graduated from the faculty of Fine Arts, Helwan University in 2008 with Honors. Moftah worked for more than 15 years in multinational advertising agencies such as FP7 and Leo Burnett Cairo as a creative and made many notable work contributions for both local and international clients. Mohamad has kept his focus primarily on painting and design throughout the years. Along with painting, Moftah is currently working as a Director for both commercials and film. Moftah has participated in various local and international exhibitions.

A highly recognized Senior Colorist from Cairo, Egypt and founder of Lizard, established in 2013. Mira works in all genres of media: mainly TV Commercials, but also Films and music videos. With a very wide exposure of clients, he works with multinational advertising agencies and production houses in Egypt ,the Middle East and Europe. Having won many world-class awards in the region, such as Dubai Lynx, and in the world, such as Cannes Lions , D&AD,Clio Awards and many others. In films have been co producing since 2016 and one of his productions “sixteen” won Palme d’Or at Cannes international film festival 2020.

Born and raised in Saudi Arabia, Haitham began his advertising career in Leo Burnett Cairo where he managed strategic communication in Egypt, then returned to Saudi Arabia to join JWT in Riyadh Mullen Lowe & Fullstop He kept carving his way to the top becoming the General manager of Fullstop after a while he moved to leading one of the biggest saudi production house: Made in Saudi Films.

Since 2008, Katie has become an integral part of the UAE’s vibrant media and events scene. Renowned for her unwavering commitment to excellence, Katie has garnered a stellar reputation as a go-to presenter and voiceover artist. With a perfect blend of passion, professionalism, and heaps of personality, Katie effortlessly commands any stage she sets foot on. Her natural presence, boundless energy and quick wit add an extra layer of charm. She currently hosts the popular daily TV show ‘DXB Today’ on Dubai One TV, solidifying her position as a captivating and influential figure in the media industry.