Fireside Chat

This engaging panel discussion will bring together industry leaders to explore the intricacies of brand collaborations with influencers and content creators in Saudi Arabia. The session will shed light on strategies to achieve exceptional results and authentic content while upholding brand values.

• What types of creator-generated content have proven to be most effective on popular platforms like Instagram and TikTok in the Saudi Arabian market, and how can brands leverage them for maximum impact?
• How can brands strike a harmonious balance between their specific briefs and the authenticity of content creators when embarking on collaborative projects in Saudi Arabia’s influencer landscape?
• Are there specific advertising formats, such as TikTok Spark Ads, that have shown notable performance in Saudi Arabia? Why should brands consider incorporating them into future creator-driven campaigns?
• Who are some of the standout creators in Saudi Arabia, and what are some compelling examples of successful branded collaborations that showcase the power of influencer marketing in the region?

Brought to You by

Ahmed Aljar

Entrepreneur and Influencer

Ahmed Aljar

Entrepreneur and Influencer

Moderator:

Karl Mapstone

Head of Middle East, Vamp

Karl Mapstone

Head of Middle East, Vamp

Karl is the Co-Founder & Head of Vamp Middle East, an influencer and content generation marketing platform originating as a tech start-up in Sydney, Australia in 2014. The Vamp platform was created to seamlessly connects brands to social content creators and influencers who specialize in high-performing, mobile-first creative content. Karl moved to Dubai In 2017 to set-up the Vamp Middle East office. Since then he has worked with some of the leading global and local brands throughout the Middle East including Nike, McDonalds, Neom, Emaar, Careem, Marks & Spencer and Ikea.