Panel Discussion

Panel DiscussionA Deep Dive into Personalisation, Purchasing Habits and Brand Strategies for Gen Z4:40 pm - 5:25 pm Siwar Ballroom

Event Details

As Gen Z gets older and their purchasing power increases, brands are increasingly eager to capture this audience. However, understanding how to appeal to this generation requires new perspectives, as their spending habits differ from previous generations. We will delve into the values that help earn Gen Z’s loyalty, exploring marketing strategies that capture their attention and connect on a deeper and more personal level.

  • How do Gen Z consumers differ from previous generations in terms of their shopping habits and preferences?
  • What are the key factors that influence their purchasing decisions?
  • How can brands incorporate Gen Z’s desire for personalisation in their marketing strategies?
  • How can companies adapt their marketing strategies to cater to the short attention spans of post-millennials?

Arts, Culture and Heritage Zone Partner


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