With a population of over 34 million people and a high purchasing power, Saudi consumers present immense opportunities for businesses to tap into their diverse needs and preferences. Furthermore, the
With a population of over 34 million people and a high purchasing power, Saudi consumers present immense opportunities for businesses to tap into their diverse needs and preferences. Furthermore, the country’s robust infrastructure, advanced telecommunications networks and modern retail landscape further enhance its appeal as a hub for marketing and advertising activities. In this session, industry leaders will discuss the challenges and opportunities faced by the creative industry of Saudi Arabia and give tips on how to succeed in this lucrative market.
- What are the major challenges faced by the creative industry in Saudi Arabia, and how can these challenges be addressed to unlock its full potential?
- What role does the Saudi Vision 2030 play in supporting the growth of the creative industry?
- How to effectively target and engage with Saudi consumers? What are the unique characteristics and preferences of this consumer segment?
- What role can collaboration and partnerships play in fostering innovation and creativity within the Saudi Arabian creative industry? How can organisations and individuals work together to maximise their impact?
- How can education and skill development programmes contribute to the growth and sustainability of the creative industry in Saudi Arabia? What steps can be taken to nurture and empower the next generation of creative talents?
Innovation Zone Partner
A professional in the Saudi Communication and Media industry, who started at the tender age of 12. Hussam has been in various live coverage for Saudi TV and was part of the Royal Media envoy to Qatar’s GCC summit. He transitioned to press journalism and has had numerous articles that circulated through many international media outlets. Hussam was never afraid of trying new experiences and was the first Saudi to provide live sports commentary for Saudi football in English. He was also interviewed by various international outlets such as ABC, BBC, BBC Sports and others on pressing matters of interest from Saudi Arabia. Al Mayman transitioned to the Communications industry working for H&K Strategies and Edelman consulting on a wide range of projects. Hussam was the Senior Assignment Producer for MBC News programs department making him the youngest to hold this newsroom leadership position in the Arab world. Hussam has worked with many media outlets from around the world such as Al-Arabiya English, Associated French Press, EU Audio Visual Services, and for Fox News Special Report with Bret Baier during the visit of President Donald Trump to the Kingdom. He is currently a leading Advisor for initiatives stemming from Saudi Vision 2030. He led Edelman’s PRCA MENA award-winning PR Campaign for Best Crisis Communications 2020 for AlSoudah Season.
Throughout my journey, I have gained invaluable experience, knowledge, and skills, all of which have enabled me to transform the seemingly impossible into the achievable. With each new content creation project, I was introduced to an incredibly dynamic market which granted me the chance to represent Saudi culture to the world. This urge gave me the drive to inspire and motivate young Saudi talent to create remarkable local content, consequently establishing Nuss as a space for young, ambitious Saudis. In addition, I have been presented with numerous opportunities to explore cutting-edge global best-practices, collaborate with accomplished professionals, and cultivate my individual and professional qualities. As such, I strive to be acknowledged as a trailblazer of content development in Saudi Arabia, and lead this industry to compete worldwide.
Mohammed masters the role of an orchestrater where he adds value in bringing teams together, reflecting the true personality of an organisation and its children (projects, and subsidiaries) and assuring the involvement of all stakeholders while discovering opportunities and potential for all.
With his undergraduate Architectural Degree and an MSc in Architecture along with an MBA, Mohammed had managed to build a solid base in designing solutions for organisations. An approach that would allow organisations to have a better impact on their businesses.
Mohammed believes that local understanding of culture and how different they might appear in addition to understanding the perspective of individuals and their expectations play an integral role in problem-solving and successful business development and achievements.
Specialities: Mohammed is an architect by degree and a marketeer by practice and education. Mohammed is a natural leader specialising in organisational re-engineering by building business personalities through all brand touch points including culture and the physical environment of a business and its development. He is a strong believer in omni-channel solutions for better customer experience, as it plays an integral role in business strategies enabling a business for a greater impact and sustainable development and growth.
Aamir is a reputable figure within the communication scene in the Kingdom. He comes from an agency background, having spent 21 years with Impact BBDO Middle East & Pakistan, most recently in the capacity of General Manager – Saudi Arabia. During this period, Aamir spearheaded key business relationships across powerful brands, such as PepsiCo, Pizza Hut, P&G, Emirates Airlines, Misk Foundation, PIF and many more. He was recruited by AG Café last August to lead the marketing and digital function at Tim Hortons and support their aggressive growth plans.
Abeer Saud Alessa, Co-Founder and CEO of The Bold Group, is a visionary Saudi entrepreneur and marketeer who revolutionised the advertising industry in Saudi Arabia. As one of the first Saudi females to enter the field, Abeer recognised a transformative opportunity and set a new standard for creativity and innovation. Inspired by the art of communication, Abeer started her career with a Diploma in Arts & Design before joining MBC Group as Promotion Producer. She then became one of the first Saudi females to join the advertising industry, in one of the leading multinational agencies at the time, as Conceptual Copywriter. Realising the importance of further developing her skills and knowledge, she pursued a Master’s degree in International Marketing and Business Development in France. Armed with a refined skillset, Abeer returned to Riyadh and officially established an agency in 2012, naming it after the move she was making – bold. Under her leadership, Bold Agency has grown in scale and quality, amassing numerous success stories and accolades. Notably, Bold Agency was awarded the “Independent Agency of the Year” title by Dubai Lynx, making it the first Saudi independent agency to receive this honour. Additionally, The Good Report 2019 by ACT Responsible ranked Bold among the top 25 most successful communication agencies worldwide. On Bold Agency’s 10th anniversary in 2022, Abeer expanded the company to become The Bold Group. With three independent units specialising in brand building, communication, and digital experiences, The Bold Group is setting a benchmark in the region. Abeer’s entrepreneurial spirit also extends beyond The Bold Group, as she serves as a member of the Advertising Committee at the Chamber of Commerce in Riyadh and is a member of the Saudi Women Leadership Circle at UNICEF. Abeer is also a co-founder and Managing Director at Teeb, a high-end lifestyle gift items company.
Nancy Bahmad is a journalist and TV presenter with over seven years in the media industry. She’s known for hosting a variety of shows and excels at interviewing niche and high-profile individuals. Currently, she’s a journalist and presenter at Forbes Middle East, focusing on online and TV programs, particularly in the digital media realm. Nancy’s ability to engage and tell compelling stories makes her a respected figure in journalism.