Melis Ertem With nearly two decades of experience in the telecommunications industry, Melis Ertem is a seasoned expert specializing in Modern Marketing, Consumer Services, and Business Development. Melis Ertem started her journey by establishing and leading Turkcell's Mobile Marketing & Advertising Division, where she transformed it into a highly successful enterprise. Notably, she pioneered the world's first ringback tone advertising platform, "Tone&Win," which received prestigious industry recognition.
In her subsequent role as Consumer Product Marketing Director, Melis Ertem oversaw multiple product categories, achieving significant growth and elevating annual turnover to impressive levels. Since 2013, Melis Ertem has been providing invaluable insights as a trusted Digital and Modern Marketing Consultant, collaborating with operators, agencies, and brands to enhance their marketing capabilities and effectively engage their target audience. Currently serving as the MENAT Regional Director at MMA Global, Melis Ertem plays a pivotal role in helping players in the marketing industry shape the future of marketing.