H.H. Princess Loulwa Bint Yazeed Al Saud

H.H. Princess Loulwa Bint Yazeed Al Saud

Founder & CEO, +966 and CEO, RiseUp Saudi

H.H. Princess Loulwa Al Saud founded fashion boutique consultancy +966 last year, which celebrates Saudi culture and heritage through fashion and accessories. The company is named +966 after the country code for Saudi Arabia. Princess Loulwa also champions the Kingdom’s entrepreneurial ecosystem in her role as CEO of RiseUp Saudi. Riyadh hosted MENA’s biggest entrepreneurship summit for the first time in November 2022, reaching 10,000 participants and over 150 startups. She is most excited about Saudi new creative landscape and all the new opportunities that lie ahead.