Athar Festival is Saudi Arabia’s meeting place for the creative community. It is a place to come to be inspired and to inspire at; celebrating Saudi’s marketing excellence and explore how creativity is at the forefront of Saudi’s vision for the future. A reflection of Saudi creativity, the festival brings together speakers who are international industry leaders.

The festival has become the Kingdom’s hub for inspiration, collaborative innovation, and celebration. It’s a platform for brands and agencies to network and do business. Athar Festival gives attendees a chance to find out where the industry is heading and showcase the business case for creativity.

The first edition of Athar took place in November 2023 in Riyadh and hosted over 1,400 decision-makers from agencies, brands, platforms, government and young talent from the Kingdom and around the world.