Mo Saad and Ibrahim Lahould will deep dive and explore the nuances of brand strategy and strategy-led design in this immersive masterclass for passionate brand builders. They will provide their
Mo Saad and Ibrahim Lahould will deep dive and explore the nuances of brand strategy and strategy-led design in this immersive masterclass for passionate brand builders. They will provide their unique insights on what goes into building a lasting and memorable brand, providing actionable strategies, innovative thinking models, and a framework that ensures your brand’s final outcome is aesthetically and strategically sound.
- Why is brand strategy the core of any brand design?
- What is the core framework that guarantees a consistent and salient brand?
- How does this approach guarantee a solid ROB (Return on Brand)?
Mo is a seasoned branding expert and design professional with nearly two decades of experience crafting design-driven solutions. Before this, he was the Regional Creative Director at Landor & Fitch in Singapore, directing the creative vision for vast corporate identity projects across Southeast Asia. Mo has also managed high-profile corporate identity projects across the Middle East. These include managing Saudi Telecom’s (STC) brand refresh in Riyadh. Mo has actively participated in numerous design panels and presentations. He is also a contributing author to the “Brand Bible: The Complete Guide to Building, Designing & Sustaining Brands.”
Ibrahim is a seasoned marketing entrepreneur with a career spanning decades, notably as the Middle East Marketing Director at Apple Computer. Then, in 1994, he co-established IDentity, Dubai’s first brand consultancy. He moved back to Beirut in 1999, and headed Brand Central, then back to Dubai in 2020 to join Brand Lounge. Ibrahim has co-created many iconic brands such as Emaar, Dubai Economic Department, the American Hospital, and Abu Dhabi Water and Electricity. His creative prowess earned him accolades like the Conqueror Design and Dubai Quality Appreciation Awards. Besides his remarkable career, he’s a published author and a university professor.