MasterclassMaximising Creative Impact: A Masterclass in Strategy-led Brand Design11:35 am - 12:15 am Sultana Ballroom

Event Details

Mo Saad and Ibrahim Lahould will deep dive and explore the nuances of brand strategy and strategy-led design in this immersive masterclass for passionate brand builders. They will provide their unique insights on what goes into building a lasting and memorable brand, providing actionable strategies, innovative thinking models, and a framework that ensures your brand’s final outcome is aesthetically and strategically sound.

  • Why is brand strategy the core of any brand design?
  • What is the core framework that guarantees a consistent and salient brand?
  • How does this approach guarantee a solid ROB (Return on Brand)?

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