Ibrahim is a seasoned marketing entrepreneur with a career spanning decades, notably as the Middle East Marketing Director at Apple Computer. Then, in 1994, he co-established IDentity, Dubai’s first brand consultancy. He moved back to Beirut in 1999, and headed Brand Central, then back to Dubai in 2020 to join Brand Lounge. Ibrahim has co-created many iconic brands such as Emaar, Dubai Economic Department, the American Hospital, and Abu Dhabi Water and Electricity. His creative prowess earned him accolades like the Conqueror Design and Dubai Quality Appreciation Awards. Besides his remarkable career, he’s a published author and a university professor.