Talk

This extraordinary session will explore how KSA’s distinctive combination of agile infrastructure, ambitious government initiatives, private sector investments and people-centric culture can pave the way for a groundbreaking era of marketing innovation. With a focus on understanding consumer profiles and needs, as well as empowering human capital for tomorrow’s challenges, this presentation will highlight the pivotal role marketing has to play in propelling this visionary transformation.

• How can KSA redefine the marketing industry, setting a global precedent?
• What exciting possibilities lie ahead for marketing and advertising in Saudi Arabia?

Joe Nicolas

CEO, UM MENAT

Joe Nicolas

CEO, UM MENAT

Joe Nicolas is the CEO of UM MENAT, the region’s leading media agency recognized by RECMA for the last six consecutive years. He has led an exceptional career, building record growth for UM for the past 15 years. Joe has shown his passion and commitment to developing others through continuous mentorship, setting him apart as an inspirational leader in the industry. He has honed his craft and developed a deep understanding of the MENA media landscape, leading teams and transformation across digital, tech and data whilst maintaining devoted to creativity, innovation and “changing the game for brands to win.”