Joe	Nicolas

Joe Nicolas


Joe Nicolas is the CEO of UM MENAT, the region’s leading media agency recognized by RECMA for the last six consecutive years. He has led an exceptional career, building record growth for UM for the past 15 years. Joe has shown his passion and commitment to developing others through continuous mentorship, setting him apart as an inspirational leader in the industry. He has honed his craft and developed a deep understanding of the MENA media landscape, leading teams and transformation across digital, tech and data whilst maintaining devoted to creativity, innovation and “changing the game for brands to win.”