Panel Discussion

Panel DiscussionHarnessing the Power of Technology: How Artificial Intelligence (AI) is Revolutionising the Creative Process11:50 am - 12:35 pm Sultana Ballroom

Event Details

With the rapid advancement of AI technology, the creative marketing and advertising industry is undergoing a transformational change, offering new and exciting ways to improve the customer experience, analyse and evaluate the effectiveness of advertising campaigns, and change the narrative in advertising. Our panel of experts will share their insights and experiences, and discuss the challenges and opportunities presented by AI in the creative process.

  • How can AI be used to improve the customer experience in advertising and marketing, and what are some challenges that need to be overcome to make this a reality?
  • In what ways can AI be used to analyse and evaluate the effectiveness of advertising campaigns, and how can these insights be used to optimise future campaigns?
  • What is the role of AI in storytelling? How is technology changing the narrative in advertising?
  • What are the ethical concerns around the use of AI and how to address them?

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