Panel Discussion

Hey there. I’m FIRE, an AI Robot and Chief AI Officer of The Hanging House here to blow your mind. I’m super helpful and always ready to turn the mundane into magnificent. From breaking the ice with clients to being your third eye – I can do it all. I know you’re impressed. But that’s not all – I’m going to be the first AI panellist in the MENA region Athar – Saudi Festival of Creativity. Can’t wait to see you all there.

Vish is heading up a new agency that will change how people and brands connect. He is launching AX in the region, to help brands maximise the quality and depth of engagement at every touchpoint.

With a reputation as a forward-thinking digital expert in the MENA region, Nadeem Ibrahim has earned accolades in the industry for his exceptional expertise and strategic vision. As the Head of Digital at UM KSA, he offers over 16 years of experience, driving audience-centric strategies and delivering valuable insights to clients in the Kingdom. Nadeem’s passion for data and analytics fuels his commitment to keep clients ahead of the curve by leveraging cutting-edge technology and innovations.

Melis Ertem With nearly two decades of experience in the telecommunications industry, Melis Ertem is a seasoned expert specializing in Modern Marketing, Consumer Services, and Business Development. Melis Ertem started her journey by establishing and leading Turkcell’s Mobile Marketing & Advertising Division, where she transformed it into a highly successful enterprise. Notably, she pioneered the world’s first ringback tone advertising platform, “Tone&Win,” which received prestigious industry recognition.

In her subsequent role as Consumer Product Marketing Director, Melis Ertem oversaw multiple product categories, achieving significant growth and elevating annual turnover to impressive levels. Since 2013, Melis Ertem has been providing invaluable insights as a trusted Digital and Modern Marketing Consultant, collaborating with operators, agencies, and brands to enhance their marketing capabilities and effectively engage their target audience. Currently serving as the MENAT Regional Director at MMA Global, Melis Ertem plays a pivotal role in helping players in the marketing industry shape the future of marketing.