Panel Discussion

I started my creative journey at Bold Group six years ago. Equipped with a Bachelor’s degree in Graphic Design and Digital Media, I honed these skills and gained valuable experience during in the two-year at Bold. However, After these two years, I aimed to get Master’s degree in Communication Design at RMIT University in Australia. . As a creative individual with a deep passion for storytelling and design, I have dedicated myself to creating narratives that speak with people deeply and emotionally, fostering empathy and understanding for the many complex issues we face as a society.

Rebecca has been Managing Director of Jack Morton MENAT since 2015, prior to which she spent 10 years in Jack Morton’s London office. With agency and in-house brand experience spanning over 20 years, she uses her entrepreneurial spirit to embrace the region’s continued culture of innovation and creative boldness. Today, Jack Morton MENAT partners with clients to push boundaries to create unique, culturally relevant brand experiences – most recently delivering at Expo 2020 Dubai for Siemens, ENOC, the Kingdom of Saudi Arabia Pavilion, talabat and Ericsson, as well as for adidas during the 2022 FIFA World Cup. A further notable career highlight has been the design and delivery of Louvre Abu Dhabi’s opening ceremony, and the museum’s subsequent opening week public program. With an eye for spotting the green shoots of a budding interest, or hidden creative skill, she is passionate about developing young talent by offering the mentorship and encouragement required to explore different paths across creative, relationship or project management roles. More widely, Rebecca advocates for a more blended, holistic approach to roles: nurturing raw potential and allowing individuals to deliver across all their unique skills vs. putting people into a specific ‘discipline’ box.

Majed Ballith, a seasoned Senior Copywriter at The Fullstop, boasts over 7 years of crafting compelling narratives. His creative brilliance has earned him two prestigious awards, and his work on numerous monumental campaigns has left an indelible mark in the industry. Majed’s passion for uplifting creativity in Saudi Arabia is the driving force behind his remarkable contributions to the world of advertising and storytelling.

A Saudi Digital content facilitator, Khaledia helps teams and creators create. By empowering them and improving their skills and capabilities in the digital content industry. Khaledia is a creative visionary in the world of marketing and advertising, with a wealth of experience leading and inspiring creative teams to reach unparalleled heights in achieving marketing and branding excellence. He works as a creative director at Sella e-commerce company. He founded the Content Factory, an educational platform for creators specializing in the field of content creation So far, it has trained more than 5,000 trainees in more than 34 countries around the world

I Believe that you can tell the Ideals of a Nation by its Advertisements Enas Rashwan, the Founder and President of Cairo Ad School (CAS), is a seasoned professional with nearly 18+ years of experience in the advertising and communications industry. She has worked with major clients and has been recognized with numerous industry awards for creativity, Rashwan’s educational background includes; a Bachelor of Fine Art, Cairo / Egypt, a Diploma in Art Direction, Florida / USA, a Diploma in Business from a vocational school affiliated with Cambridge and a guide for Trade School Leaders in London / UK, which she completed in 2012. The following year, she founded CAS with the vision of establishing an Occupational school that not only valued creative advertising but also prioritized real-time training to keep pace with the rapidly evolving industry.

Enas founded Cairo Ad School to address a significant gap in specialized education and training for industry creatives in her region. The school, the first of its kind in the Middle East, has since become a hub for creative talent, fostering innovation and pushing the boundaries of what is possible in advertising. Under Enas’s leadership, Cairo Ad School has achieved numerous international awards for its students, marking the first time Egyptian young talent has been recognized on a global scale. This achievement alone speaks volumes about Enas’s commitment to nurturing and promoting talent, and her ability to put Egyptian talents on the global advertising map. Enas’s impact extends far beyond the classroom. She has graduated over 6000 creatives, trained teams from more than 40 companies, and provided over 12,000 hours of specialized advertising education. Her efforts have resulted in the hiring of over 2000 of her school’s graduates, and she has facilitated numerous fruitful collaborations between companies Enas’s influence is widely recognized and celebrated.

There are countless testimonials online from graduates and professionals alike, praising her inspirational leadership and the significant impact of Cairo Ad School. In addition to her role at CAS, Rashwan serves as the President of One Club for Creativity Cairo, the international chapter of the leading non-profit organization, The One Club for Creativity. She is also a Juror in One Show Young Ones / ADC, a board member of the Global Educators Summits by One Club, and a member of several organizations, including TED, TEDx USA, and Ad Creative Summits in the UK.

Justin Harper is the editor of Campaign Middle East. He is an experienced business journalist and editor who has worked for the BBC, Daily Mail and FT Business.