Fireside Chat

Learn how brands are transforming shopping experiences for Saudi consumers with the power of AR by driving personalisation at scale, boosting engagement, and increasing bottom-line performance using immersive experiences. The esteemed speakers will share insights and use cases of how AR impacts the retail industry today, where it’s going, how it drives real ROI to brands and the benefit to consumers.

• Why should brands invest in AR?
• What does AR in retail look like today?
• How does AR enhance the customer experience?

Joaquin Mencia

Chief Innovation Officer, Chalhoub Group

Joaquin Mencia

Chief Innovation Officer, Chalhoub Group

Joaquin Mencía is the Chief Innovation Officer at Chalhoub Group, the largest retailer and distributor of luxury brands in the Middle East and North Africa. He oversees the different innovation efforts across the Group including Corporate Innovation, Beauty & Fashion Innovation, The Content Factory, and The Greenhouse, Chalhoub Group’s space for bold entrepreneurship.