Fireside Chat

Fireside ChatTransforming the Retail Experience with Immersive Augmented Reality (AR)3:25 pm - 3:55 pm Sultana Ballroom

Event Details

Learn how brands are transforming shopping experiences for Saudi consumers with the power of AR by driving personalisation at scale, boosting engagement, and increasing bottom-line performance using immersive experiences. The esteemed speakers will share insights and use cases of how AR impacts the retail industry today, where it’s going, how it drives real ROI to brands and the benefit to consumers.

  • Why should brands invest in AR?
  • What does AR in retail look like today?
  • How does AR enhance the customer experience?