Fireside Chat

Joaquin Mencía is the Chief Innovation Officer at Chalhoub Group, the largest retailer and distributor of luxury brands in the Middle East and North Africa. He oversees the different innovation efforts across the Group including Corporate Innovation, Beauty & Fashion Innovation, The Content Factory, and The Greenhouse, Chalhoub Group’s space for bold entrepreneurship.

Hala Zgeib, Head of Retail at Snap MENA, combines her passion for retail with Snap’s cutting edge technology to support retail conglomerates with the development of successful digital strategies. A veteran retailer, Hala is known for driving exponential growth for omnichannel businesses. Hala spent the last 15 years honing her craft with some of the world’s largest luxury retail groups. Most recently, she was the MEA Regional Manager of one of LVMH’s brands. Hala is a member of Connecting Women in Technology (CWIT) & The Power of 5, focused on promoting initiatives in support of the development of women in the technology industry.

Mike is CEO of Tactical, a creative and innovation agency born from social and inspired by culture. Truth is, prior to founding Tactical 10 years ago, he never worked in the agency world. Having built an app at the beginning of the smartphone era, he quickly realised traditional media wasn’t fit for purpose in the digital age. Leaning into social and mobile, the opportunity to connect brands with culture using the combination of creative, tech and data is what inspired the birth of Tactical. Tactical has grown globally, working with leading brands like Spotify, Prime Video, NFL and Snapchat.