Workshop

This session will explore the core principles and methodologies of creative thinking. With her vast expertise in the design and visual communications domain, Hiba Hassan underscores the pivotal role of narrative in the realm of creative thought and emphasises that while ideas are plentiful, they need guidance to reach their full creative potential. The session will incorporate various interactive activities that challenge participants to conceptualise innovative solutions, highlighting the importance of establishing ‘the box’ and recognising societal influences in fostering creativity outside of ‘the box’.

• What is the essence of creative thinking and how does it differ from regular thought processes?
• How can constraints, such as time limits, spark more creative solutions?
• In what ways do societal norms and expectations influence our creative boundaries?
• How can one effectively think outside the box while ensuring the idea remains relevant and not alienated?

Hiba Hassan

Head of Design Department, SAE

Hiba Hassan

Head of Design Department, SAE

In her role as the Head of Design & visual communications Department, Hiba seamlessly melds industry experience with pedagogy. With a decade of industry immersion, she has catered to a diverse clientele, including startups (GOAL!, HoloFair, theHANGOUT…), prominent organizations (American University of The Middle East, Eton, Dubai Police department…), and international agencies (Grey Group, JWT, and Draftfcb).

Her professional portfolio encompasses brand initiation and enhancements, strategy, and the execution of advertising campaigns across various sectors & channels. In addition to her teaching role, she continues to actively engage in freelance projects, maintaining presence in the dynamic world of visual communication.