Talk

Market research is a century-old industry, and since then nothing has changed in the true sense. For decisions where millions of dollars are at stake, organisations still rely on the claimed responses from a small sample of consumers.

AI-driven consumer intelligence expedites decision-making, uncovers opportunities before it is too late and revolutionises an organisation’s approach to data-driven strategies. All behavioural data, in real-time! Join the session to harness the true potential of AI in market research, where we discover how AI democratises access to data and insights, running AI models on first-party data with APIs and the transformative impact of GPT assistants!

• How can you apply AI for consumer insights?
• How to integrate GPT assistants for interpreting data and insights?
• What are the AI-driven market research studies that will enable you to drive higher ROI?
• How can you take control of data for everyday consumer-driven decision making?

Faisal Khan

Vice President Strategy & Insights, Sila

Faisal Khan

Vice President Strategy & Insights, Sila

Faisal with his wealth of experience in Consumer Intelligence has been a strategic research partner to a number of leading brands in the Middle East region. He is a big proponent of technology and with an unwavering belief in the potential of AI, he strives to establish AI-powered Market Research as the cornerstone of informed decision-making. In his current role as Vice President Strategy & Insights at Sila he leverages massive AI generated consumer data to create future-proof strategies for business leaders to outhink and outperform their competitors.