Saudi’s music industry revolution offers a source of untapped opportunities for creativity. The floodgates have been opened, unleashing Saudi talent with a hunger to make their voices heard. What does
Saudi’s music industry revolution offers a source of untapped opportunities for creativity. The floodgates have been opened, unleashing Saudi talent with a hunger to make their voices heard. What does this mean for brands – why should they listen, and how can they take part in the conversation? This session objectively examines the distinct features that set this musical landscape apart and offers a pragmatic approach to leverage its power.
- Why has the music industry been a well of opportunities for brands (at a global level)?
- What makes the Saudi music industry unique?
- Why should brands pay attention and get involved?
- How can brands ride the creative and cultural wave of the erupting Saudi music industry?
Pierre is Managing Director of MassiveMusic’s Dubai office, overseeing the MENA region for the world’s leading music agency. Passionate about music since childhood, he took his first professional steps in the world of sound as a hip-hop DJ and producer, whilst evolving as a music supervisor within a French creative agency FF Creative Community. Eventually leading the music department of the agency, he then continued as one of the leading independent music supervisors in Paris, advising on music for luxury and fashion brands, as well as feature film and TV content. Upon joining the MassiveMusic team in 2020, he focused his attention on developing direct-to-brand music solutions across EMEA and APAC, before becoming Managing Director of MassiveMusic Dubai, the latest addition to the global office roster in late 2022. Today, the MassiveMusic Dubai team identifies and creates musical gold for brands and agencies across the MENA region, and defines the sound of some of your favorite regional films and TV shows.