Talk

What happens when a client asks to create or design that is something out of this world? Something that has never been done before. That people have never experienced.

When the real world is insufficient, we turn to worlds beyond our imagination. We turn to fictional worlds – books, films, anime, manga, video games, comics, and everything in between. For these worlds to become creatively useful, beyond inspiration, we must find ways to benchmark and compare them with our own.

• Where do you look for never-before-seen, never-before-done experiences, designs and creativity?
• What is the use of fictional worlds in the creative process?
• How do you compare the impossible worlds of fiction with our own and how do you find value in doing it?
• What do strange contexts tell us about incentives, storytelling and user experience?

Junior González

Senior Strategist, Imagination

Junior González

Senior Strategist, Imagination

Junior is a versatile strategist with a mind for both creativity and business. Intensely curious, he believes in effectively connecting with the right stakeholders at the right time, through strategy, experience, or design. Kicked off his career at McCann, with a stint at CERN in Geneva, and Jack Morton in Dubai. Clients include FIFA, Uber, adidas, Saudi Aramco, PIF, Qiddiya, and Saudi’s Ministry of Tourism. As a senior strategist at Imagination Middle East, he’s integral to the agency’s regional offer for current and new business and internal culture-building efforts.