TalkBenchmarking One Piece, Avatar and Super Mario2:00 pm - 2:20 pm Siwar Ballroom

Event Details

What happens when a client asks to create or design that is something out of this world? Something that has never been done before. That people have never experienced.

When the real world is insufficient, we turn to worlds beyond our imagination. We turn to fictional worlds – books, films, anime, manga, video games, comics, and everything in between. For these worlds to become creatively useful, beyond inspiration, we must find ways to benchmark and compare them with our own.

  • Where do you look for never-before-seen, never-before-done experiences, designs and creativity?
  • What is the use of fictional worlds in the creative process?
  • How do you compare the impossible worlds of fiction with our own and how do you find value in doing it?
  • What do strange contexts tell us about incentives, storytelling and user experience?

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