TalkGlobal Appeal, Local Charm: Decoding Success in Brand Localisation4:00 pm - 4:20 pm Sultana Ballroom

Event Details

In today’s fast-paced marketing world, it’s no longer a question of whether to localise brands – it’s consumer expectation. However, achieving the balance between local relevance and global recognition comes with its own set of hurdles. Dina Barakat will share practical lessons and examples from her experience as a marketer at Google – a global brand that managed to achieve remarkable brand favorability in Saudi Arabia.

  • What challenges do brands face when localising global brands in Saudi?
  • Why is localising your creatives not enough? How to truly earn the title of a ‘local’ brand?
  • What are some ways in which brands can strike the balance between being locally appealing yet globally consistent?

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