Talk

A show-not-tell session on how to build and maintain a consistent brand voice fostering a relationship with your audience without losing focus on what the brand stands for.

• How to think like your audience? 
• What is the role of qualitative and quantitative data when building a brand voice?
• What numerical and non-numerical KPIs are important when establishing brand presence?

Omar Shoeb

Managing Director, Kijamii KSA

Omar Shoeb

Managing Director, Kijamii KSA

Leading Kijamii’s Saudi Arabia business, Omar is a media, marketing and advertising veteran with an affinity and expertise in crafting impact-driven creative and communication strategies for some of the biggest brands in MENA.