Talk

Inspired by the iconic red pill moment in ‘The Matrix’, we have been drawn to the allure of alternative realities. Today, we stand on the cusp of a revolution where these imagined worlds merge with our own, thanks to the advancements in Generative AI. This isn’t just a technological marvel; it’s a testament to the transformative power of AI in reshaping both our professional and personal spheres. The realm of creativity, once solely attributed to human genius, is now witnessing a renaissance with Generative AI. Whether it’s photography, writing, design or music, AI isn’t replacing us – it’s collaborating with us, enhancing our creative processes with its unique touch. Join Ceren as she delves into the profound impact of AI on the creative sector, illustrated by her personal experiences – from crafting a cookbook and penning a children’s book to the intriguing journey of creating her digital twin.

• What is AI and how is it evolving?
• How is AI changing the creative sector?
• What are the future considerations for responsible AI applications?

Brought to You by

Ceren Gokoglu

Associate Partner, McKinsey & Company and MMA MENA Member

Ceren Gokoglu

Associate Partner, McKinsey & Company and MMA MENA Member

With a background in AI and over 10 years of consulting experience at McKinsey, Ceren has a well-rounded skill set that spans both AI and the social sector. Ceren has worked with global clients and has also been involved in mentorship roles at international organizations like the United Nations. Specializing in leveraging AI for social good, Ceren has contributed to the launch and success of various startups aimed at making a positive impact.