Talk

Emotions play a crucial role in shaping human psychological state, serving as powerful drivers of our actions. In content creation, boosting emotional impact holds significant potential for achieving virality, increasing reach and, ultimately, reaping profits. However, the process of creating emotional content must be managed. This presentation covers essential rules and tips for crafting content that effectively engages your audience, transforming emotions into action.

• What is the chemistry of emotion and why it is important to understand the influence of emotions on our actions?
• How do emotional content and creative storytelling hold significance for business?
• What are the major dos and don’ts when producing creative and emotional content?

Eugenia Skobeleva

Founder and Managing Partner, GREATIVE

Eugenia Skobeleva

Founder and Managing Partner, GREATIVE

Having joined GREATIVE agency (former Grayling Eurasia) in 2005, Eugenia since then has been developing the team and the business, driving strategies and creative campaigns, finding and growing industry’s best talents – and winning international awards. Eugenia specializes in creating meaningful impacts via communications campaigns, providing C-level strategic advice and delivering business-oriented results to her clients. She supports female leadership and business equality through GWPR.Eurasia non-profit association. Eugenia led the business up to «The Best Agency in Russia and CIS» according to Sabre Awards 2021. Her clients include 50+ brands from the Fortune 500 list.