TalkThe Evolution of Advertising in the Kingdom of Saudi Arabia10:45 am - 11:05 am Siwar Ballroom

Event Details

The creative industry in the Kingdom of Saudi Arabia is experiencing rapid changes. Despite these market shifts, a few market leaders have continued to make significant contributions to this industry. Iyad is set to share a story of belief in the creative scene through the philosophy of ‘Human Growth.’ This talk will outline the value of this philosophy and its impact on the journey of creative talents.

  • Why is the creative scene a valuable asset for the Kingdom of Saudi Arabia?
  • What is a Human Growth philosophy?
  • What does the roadmap of success in the creative arena look like?
  • What is the economic contribution of the creative industry?

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