TalkSonic Branding: Crafting a Local Sound with Global Appeal10:55 am - 11:15 am Sultana Ballroom

Event Details

Saudi Arabia is booming with brands being created at an unprecedented scale. However, Saudi brands have a unique question to answer: how to make sure they stand out, resonate with the home market, whilst also maintaining a globally-relatable identity? Taking a look at the creative process behind the sonic identities of major Saudi brands, we address how sound is the key to unlocking many challenges Saudi brands face in the current landscape.

  • How do the cultural nuances enrich the creative process?
  • What does it mean for a brand to achieve the right balance between sounding local but also universally appealing?
  • What are the benefits and challenges of cross-cultural creative collaboration to achieve this result?
  • How to stand out amidst the Saudi Vision 2030 cultural shift?