Saudi Arabia is booming with brands being created at an unprecedented scale. However, Saudi brands have a unique question to answer: how to make sure they stand out, resonate with
Saudi Arabia is booming with brands being created at an unprecedented scale. However, Saudi brands have a unique question to answer: how to make sure they stand out, resonate with the home market, whilst also maintaining a globally-relatable identity? Taking a look at the creative process behind the sonic identities of major Saudi brands, we address how sound is the key to unlocking many challenges Saudi brands face in the current landscape.
- How do the cultural nuances enrich the creative process?
- What does it mean for a brand to achieve the right balance between sounding local but also universally appealing?
- What are the benefits and challenges of cross-cultural creative collaboration to achieve this result?
- How to stand out amidst the Saudi Vision 2030 cultural shift?
Saudi Marketer, Business passionate, P&L acumen with a commercial twist; 16 Years of diverse experience & Records; Multinational, Large Corporations and government entities are my History, perfect launching for winning Brands, social media Expert, world winning Marketing Campaigns, innovating Local activation with Global standards. In-Depth marketing & business understanding working on Different industries are my strength with an excellent Communication skill, Strategy Making & Execution is what I love, with Leadership and Developing teams to target unbeatable winning Teams with Growth mindset Analytical thinking, Negotiation skills, and problem-solving Creatively are on top my capabilities. To reach Sustainable business Growth
Júlia has over 10 years of experience in the music and media industries. Beginning her career as a music interviewer for one of Switzerland’s top private TV stations, he toured around festivals speaking to world-renowned musicians like Hardwell, LMFAO, Fun., GIMS and more. Throughout her international career, she has built her skillset and branding expertise at some of the world’s most prominent brands including McCann Erickson, Nestle and CNN, before joining MassiveMusic. As director of partnerships for MENA, Julia has been working with local brands and cultural organizations to support the local music industry and catalyze creativity in the region.
As a leading expert in strategic use of music and sound, Gus has worked with many of the world’s leading brands to craft and implement sonic brands, music campaigns, and product sound design all over the globe. His work has been heard by billions of people (whether they realize it or not), and has shaped the way brands unlock the power of music and sound today. Gus has a particular interest in exploring emerging technologies and finding creative ways humans can interact with machines. When not involved in sound strategy, he’s usually involved in high-adrenaline sports.