Talk

In this session, we will dive deep into the rapidly evolving world of the Metaverse to uncover the truth behind the buzz. While the Metaverse promises endless possibilities for brand engagement, it’s crucial to discern genuine opportunities from the overhyped trends. Through a candid exploration of real-world case studies and first hand experiences, we’ll dissect both successful and unsuccessful attempts at Metaverse experiences to understand what truly resonates with Gen Z.

• What are the challenges and limitations that brands face when attempting to create immersive experiences for Gen Z in virtual realms?
• What are the pitfalls, ethical considerations and potential drawbacks of overreliance on virtual interactions?
• What is the impact of brand authenticity, transparency and trust in an era where virtual interactions blur the line between real and simulated experiences?

Ziad Abou Rjeily

Head of Bold Experience, The Bold Group

Ziad Abou Rjeily

Head of Bold Experience, The Bold Group

With a BS degree in theoretical computer science from NDU Lebanon, Ziad started his career as a software engineer, working on digitalisation projects for brands around the Middle East. He discovered his creative side and nurtured it, as he joined Bold Agency KSA, eight years ago, where he was able to create several award-winning campaigns by finding meaningful and innovative usages of technology in the communication field. Today, Ziad is a partner in the Bold Group and currently leading ‘Bold Experiences’ –  a department specialising in brand innovation, design, and technology.