Talk

TalkLocal Lessons on Winning Globally3:50 pm - 4:10 pm Sultana Ballroom

Event Details

In the last five years, the Middle East has won a whopping five Grands Prix at Cannes Lions, two Grands Prix at the One Show, a Grand Prix at Andy’s, a Grand Clio, an Immortal Award and several other world-beating accolades that are indicative of a new, powerful era of creativity in the region, one that is as competitive as any part of the world.

•  How did this change come around? What led to this transformation?

•  How to produce work that is shattering benchmarks around the world?

•  The importance of diving deeper into local nuances and practices

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