Talk

Saudi is emerging as a creative hub with a growing influence in the marketing and advertising industry. Utilising the Bloomberg Accelerator framework, a suite of proprietary data analysis tools, Bloomberg Media will demonstrate how data and insights have fuelled the creative strategy for attracting affluent travellers to Saudi Arabia through their partnership with the Saudi Tourism Authority.

•  How to use traditional research methods combined with data science to identify Saudi Arabia’s target audience?
• How a deep understanding of affluent travellers’ reader behaviour informed the creative strategy and identified the optimal media channels
• How to combine data and creativity to produce something “Amazing” for Saudi Arabia?

Philip Robinson

EMEA Head of Data Science & Insights, Bloomberg Media

Philip Robinson

EMEA Head of Data Science & Insights, Bloomberg Media

Phil Robinson is Head of Data Science and Insights for EMEA at Bloomberg Media. Phil is responsible for delivering actionable audience insights and developing a data led approach to content development through Bloomberg’s proprietary data science platform BloombergAiQ. He also conducts in depth research studies across key industries and oversees the measurement of media partnerships across the entire Bloomberg media ecosystem. Phil also consults with advertisers and agencies sharing insights from an elite audience’s unbiased perspective of a brands health through the Bloomberg Brand Accelerator.