TalkHow Does Data Drive Creativity?3:05 pm - 3:25 pm Sultana Ballroom

Event Details

Saudi is emerging as a creative hub with a growing influence in the marketing and advertising industry. Utilising the Bloomberg Accelerator framework, a suite of proprietary data analysis tools, Bloomberg Media will demonstrate how data and insights have fuelled the creative strategy for attracting affluent travellers to Saudi Arabia through their partnership with the Saudi Tourism Authority.

  •  How to use traditional research methods combined with data science to identify Saudi Arabia’s target audience?
  • How a deep understanding of affluent travellers’ reader behaviour informed the creative strategy and identified the optimal media channels
  • How to combine data and creativity to produce something “Amazing” for Saudi Arabia?

Leave A Comment