Talk
TalkThe Very Public Death of the Content Creator10:35 am - 10:55 am Sultana Ballroom
Event Details
At the intersection of AI and personality-based marketing exists a kind of uncanny valley; a philosophical murkiness that will beg a few questions for our profession going forward, rendered in
Event Details
At the intersection of AI and personality-based marketing exists a kind of uncanny valley; a philosophical murkiness that will beg a few questions for our profession going forward, rendered in 4K.
- What does it mean to be a content creator?
- What exactly does it mean to be a fan of a virtual creator?
- How can algorithmically generated influence be put to good use?
Kabelo spent the better part of the last two decades delivering business results and awards for one of the largest, most prolific TTL agencies in the world, on behalf of the most iconic global brands. From the Coca-Cola Company to South African Tourism, he’s helped shape some of the most evocative chapters in these brands’ stories. In his role as Strategy Director at Accenture Song, Kabelo defines his core deliverable as connecting people with culture-shifting ideas. Because he believes that the implementation of sustainable ideas is our most valuable replenish-able resource; now more than at any other time in our collective history do we find ourselves where ideas have the potential to add exponential value to people’s lives – with marketing technology acting as the spine that holds together more complete creative solutions.
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