Panel Discussion

Panel DiscussionChief Marketing Officers (CMOs) in the Spotlight10:00 am - 10:35 am Sultana Ballroom

Event Details

Being part of the leadership team, CMOs play a critical role in driving the success of their organisations. However, they also face several challenges in navigating the rapidly evolving landscape of the creative marketing and advertising industry. Today, we will hear from a panel of experienced CMOs as they share their insights and experiences on how to overcome these challenges and succeed in their roles.

  • What are some of the biggest challenges that CMOs face currently and how to overcome them?
  • How to approach measuring the effectiveness of marketing campaigns, and what metrics are the most valuable?
  • What are some of the key trends emerging in the marketing industry, and how to adapt to these changes?
  • How to foster a culture of creativity and innovation within the marketing team?

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