Fireside Chat

Fireside ChatInspiring Change Through Creativity12:15 pm - 12:40 pm Sultana Ballroom

Event Details

Periods of intense change and social transformation have often been inspired by creative brand campaigns. This session will discuss the transformative power of creativity and explore the lessons from the world’s iconic campaigns that have changed culture as we know it.

  • What are some examples of iconic brand campaigns that have inspired cultural change?
  • What elements make a brand campaign truly iconic, and how do they differ from standard advertising efforts?
  • Are there any common characteristics or strategies that iconic campaigns share in terms of how they engage and resonate with diverse audiences?
  • What are some of the challenges that brands face when trying to inspire social transformation through creative campaigns, and how can they overcome these challenges?
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