Interactive Session

Buckle up, gamers, because the future of play is here! Join us in this gamified interactive session to unveil the secrets of virtual reality, augmented reality, and cloud gaming, as they revolutionise the gaming landscape on a global scale. Immerse yourself in a world where reality and gaming merge. By understanding the heart of these advancements, you’ll be equipped to navigate the uncharted territories of this brave new world and harness their potential to enrich not only your gaming experiences but life as we know it. Get set to level up your understanding of tomorrow’s entertainment!

• What are the differences and similarities between virtual reality, augmented reality, and cloud gaming, and how do they revolutionise the gaming landscape?
• How do these technologies work together to create immersive gaming experiences, and what potential do they hold for enhancing gameplay?
• What are the challenges and opportunities of integrating these innovations, and how can we as advertisers harness their potential?

Hanting Zhu

Associate Business Director, Gaming & Esports, Publicis Groupe

Hanting Zhu

Associate Business Director, Gaming & Esports, Publicis Groupe

Hanting, a lifelong gamer and seasoned marketing professional with over 13+ years of experience, spearheads Gaming & Esports at Publicis Groupe ME&T. His deep-rooted passion for gaming, combined with a diverse background in marketing across various global locations, has allowed him to unlock exceptional value for brands in the gaming and Web3 realm. Hanting’s expertise spans multiple domains, from data-driven strategies, creative content, and social media to gamer insights, sponsorships, esports tournaments, and more. By transforming gaming and esports into full marketing value chain solutions, he creates fun, authentic, and meaningful experiences for gamers while providing global vision, regional relevance, and local insights to his teams and brands he works with.