Interactive Session

Interactive SessionCultural Confluences: Empowering KSA Through Global Creativity3:05 pm - 3:25 pm Siwar Ballroom

Event Details

We will delve deep into the success stories of South Korea, Japan, Taiwan and Singapore. Each of these countries boasts a unique blend of cultural heritage and modernity that has propelled them to the forefront of global creativity. By analysing key elements and strategies of award-winning work from each market, we aim to have the audience uncover valuable insights that Saudi Arabia can integrate into its own creative endeavours, accelerating its journey towards creative excellence.

  • What cultural elements and creative strategies have contributed to the resounding success of South Korea, Japan, Taiwan and Singapore, and how can Saudi Arabia integrate these elements into its own creative ecosystem?
  • In the era of technology-driven creativity, what cutting-edge innovations and storytelling techniques can Saudi Arabia embrace to create immersive and memorable campaigns that resonate with local and global audiences alike?
  • How can we foster a culture of creativity that thrives on inclusivity, diversity, and open collaboration, propelling the Kingdom to become a global hub for creative expression?

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