Interactive Session

We will delve deep into the success stories of South Korea, Japan, Taiwan and Singapore. Each of these countries boasts a unique blend of cultural heritage and modernity that has propelled them to the forefront of global creativity. By analysing key elements and strategies of award-winning work from each market, we aim to have the audience uncover valuable insights that Saudi Arabia can integrate into its own creative endeavours, accelerating its journey towards creative excellence.

• What cultural elements and creative strategies have contributed to the resounding success of South Korea, Japan, Taiwan and Singapore, and how can Saudi Arabia integrate these elements into its own creative ecosystem?
• In the era of technology-driven creativity, what cutting-edge innovations and storytelling techniques can Saudi Arabia embrace to create immersive and memorable campaigns that resonate with local and global audiences alike?
• How can we foster a culture of creativity that thrives on inclusivity, diversity, and open collaboration, propelling the Kingdom to become a global hub for creative expression?

Mariam Samy

Senior Strategy Manager, Saatchi & Saatchi

Mariam Samy

Senior Strategy Manager, Saatchi & Saatchi

Mariam is an accomplished Strategist with years of expertise spanning diverse industries, from automotive, F&B, and hospitality to FMCG, e-commerce, banking, and tourism. Passionate about integrating digital trends and cutting-edge research methodologies, Mariam possesses a proven track record of driving success through innovative strategies. Growing up in the region and armed with a master’s degree in design Innovation Management from Loughborough University, she brings a profound understanding of the region to her work. Her dynamic approach and adeptness in design thinking frameworks, data mining, and consumer journey analysis make her a catalyst for impactful transformations in marketing and advertising, delivering remarkable results for her clients.