Talk

By 2030, Gen Z will earn $33 trillion and represent 27% of the world’s income. As they step into their power as trendsetters leading social and cultural change, brands need to understand their influence or risk being left behind. Explore the unique traits of the ‘Generation Twitch’ audience, spanning Millennials to Gen Alpha. This audience thrives in Twitch’s interactive live communities.

•  How does the rise of Generation Twitch affect the way brands and businesses approach marketing and engagement strategies?
• What role do technology and digital media play in shaping the cultural landscape influenced by Generation Twitch, and how can brands harness these tools for positive change?
• What are examples of brands that have successfully connected with Generation Twitch and leveraged their influence for cultural change?

Garrett Olexiuk

Campaign & Creative Manager, Amazon

Garrett Olexiuk

Campaign & Creative Manager, Amazon

Garrett, an adept strategic planner with a decade of stellar accomplishments, has steered strategy for global brands such as TD Canada Trust, IKEA, Procter & Gamble, Nissan, Emaar, and Dubai Tourism, consistently yielding award-winning campaigns. Garnering over 30 accolades for creative and advertising excellence, Garrett attained the number one spot among MENA’s strategic planners in the 2019 Black & White report. Advocating for evidence-based marketing principles, Garrett’s expertise lies in leveraging these principles to optimize marketing effectiveness while igniting creativity.