Rafael Lavor
Head of Strategy, TBWA
Rafa has 18 years of experience in studying, working, and experimenting with creative strategy, in-depth research, consumer studies, service innovation, digital communication, and brand management. Has worked as researcher & strategist across local innovation consultancies and global creative agencies for brands such as Peugeot, Nokia, Mastercard, Smirnoff, Ketel One, AB InBev, Volkswagen, Bauducco, Ford, Chevrolet, Embraer, Stella Artois, Tang, Uber, Deezer, Amazon, DiDi 99, Activision Blizzard, McVitie’s, Nissan, NEOM, du, Hilton and KFC. Throughout his career, he was privileged enough to have worked and led teams and projects awarded for their effectiveness across Brazil Effies, LATAM Effies, and MENA Effies.
