Lars Verhoef

Lars Verhoef

COO & Chairman, Novana

Lars is a versatile and passionate business strategist with over 8 years of experience in changing businesses inside out by creating integrative human-centred structures. With a strong background in finance, human resources, strategy, culture change, process optimization, partnerships, and coaching, Lars has practiced his craft within NGOs, banks, and startups in Europe, Africa, and North America. With a successful transformation at a global organization, launching new ventures in various industries, and guiding entrepreneurs to incorporate new structures, Lars experienced multiple setbacks and challenges that equipped him to enable others with the creation of conscious ventures.