With over 30 years of global experience in building and managing winning brands, I am a seasoned marketing leader who thrives on delivering simplicity and impact in complex and dynamic environments. As the Director Corporate Marketing at Aramco, the world's leading integrated energy and chemicals company, I oversee the development and execution of the corporate brand strategy and architecture, as well as the communications and advocacy programs across the network. My core competencies include strategic thinking, marketing communications, issues management, and business results orientation. I have successfully built Aramco's niche B2B brand into a global energy and technology leader, achieving a $103.6 billion brand valuation and a 40%+ gain in proven familiarity.
I have also leveraged high-impact sponsorships as change agents, implemented global campaigns driving supportive behaviors, streamlined the brand portfolio, and led effective advocacy efforts to drive technology adoption, investor education, and ESG solutions. Additionally, I have an active M&A record, optimizing equity and value creation for Aramco. I am also a certified Six Sigma practitioner, applying data-driven methodologies and tools to improve processes and performance. My mission is to create and sustain brand excellence and value for Aramco and its stakeholders, while embracing the challenges and opportunities of the energy transition.