A veteran in the world of media and marketing, Houda has made a lasting impact on the industry throughout her illustrious 22-year career. Her journey in this field began in 2002 in Dubai, where she honed her skills in communications and investment planning across a diverse range of categories, including leading FMCG giants, prestigious luxury and fashion brands, and various other sectors.
Throughout her career, Houda's leadership at Havas Media has been instrumental in driving innovation and progress in the industry, contributing significantly to Havas Media becoming one of the top 5 media leaders in the Middle East.
Beyond her role at Havas Media, Houda actively contributes to the industry's development as a board member of IAB MENA. In recognition of her exceptional leadership, Houda was named one of the top 30 leaders in the Middle East's advertising industry by Communicate Magazine, and selected in Communicate ME’s Power List for 2023, further solidifying her reputation as a respected figure in the field.