Fernando Machado is a visionary global marketer with a passion for cultivating brands and driving business growth. He firmly believes in that creativity can be a source of competitive advantage. Over the years, he has garnered a distinguished reputation for himself and the brands he's helmed, focusing on distinct propositions, innovation, design, and strategic marketing approach.
Fernando currently serves as the Global Chief Marketing Officer for NotCo, a unicorn startup valued at $1.5 billion. NotCo is an industry-changing, fast-growth food tech leader and the only global company disrupting massive food and beverage segments including dairy, eggs, and meat simultaneously. NotCo utilizes a proprietary artificial intelligence technology, which matches animal proteins to their ideal replacements among thousands of plant-based ingredients.