The Call for Content is now closed. Everyone who submitted their proposals will be notified about the outcome by Friday 1 September.

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The Festival Content Programme is created through the Call for Content which is open for submissions to all players within the creative space including but not limited to creative agencies, media agencies, communications agencies, publishers, technology, social media platforms, advertisers, media, brands, film and music makers, government, start-ups, universities and any parallel sectors. Speaking proposals are open to companies locally and globally and should be submitted via our online portal before Friday 11 August. All submitted proposals will be reviewed and selected based on the merit of the idea and all the submitters will be notified of the outcome before Friday 1 September.

Download the full overview here

Content Programme Timeline

Athar Festival Themes for 2023

When submitting your speaking proposal you will be asked to select one of the suggested themes and sub-topics for the Athar Festival Content Programme. If you are unsure which topic is the most suitable for your idea, please select ‘other’ and we will review where we think it fits best.

Technology has become an integral part of the creative marketing, advertising and communications industry, transforming the way businesses work. With the rise of digital media and tech platforms, marketers have access to a wealth of data and insights that allow them to create more targeted, personalised campaigns. Technologies such as Artificial Intelligence, Virtual and Augmented Reality, and social media platforms have made it possible for marketers to reach consumers in new and innovative ways, creating more engaging and immersive experiences. We are looking for the most exciting and innovative technology applications to share with the Athar Festival audience.

  • AI applications in the marketing, advertising and communications industry
  • The use of technology in storytelling
  • Understanding customer behaviours and habits through data analytics and visualisation
  • Creating immersive customer experience (AR, VR, Metaverse)
  • Successful blockchain case studies
  • Virtual characters and influencers in the creative space

Growing a brand is a complex process that requires a well-crafted strategy that aligns with the business’s goals and values. Potential strategies have so many facets like understanding the needs of your target audience, developing a unique brand voice, visual identity and messaging that differentiates the brand from competitors and creates an emotional connection with consumers. Additionally, brands can leverage social media and other platforms to engage with customers, build relationships and create a sense of community around the brand. Partnerships and collaborations across different industries can also help brands stand out and gain access to new audiences. How do you create a sustainable growth strategy that focuses on long-term success?

  • Building and differentiating your brand
  • Innovative product design
  • Partnerships and collaborations across different industries, co-branding
  • Developing brand-agency relationships
  • Maximising creative effectiveness
  • Shaping creative integrated marketing strategies
  • Understanding your customers – hyper-targeting and hyper-personalisation
  • Creative ways to use social media platforms
  • Gaming as an advertising medium
  • Experiential and activation campaigns
  • Demonstrating campaign ROI to your clients

Creative ideas are essential for producing successful campaigns that engage and resonate with audiences. Inspiration can come from a variety of sources, including cultural trends, consumer behaviour and insights from data & analytics. Creative teams often engage in brainstorming sessions, where they share ideas and build on each other’s concepts to develop a campaign that is fresh, original and impactful. In addition, marketers may draw inspiration from other industries, such as fashion, music and art, to infuse their campaigns with a unique and creative perspective. Effective idea generation requires a culture of collaboration, experimentation and an openness to new unconventional ideas. Tell us what inspires you to develop campaigns that stand out from the competition.

  • Using local culture to generate creative campaign ideas
  • The entertainment industry (music, sport, film, gaming and beyond) as a driver for creativity
  • Telling the story in a way that is fresh, persuasive and inspiring
  • Getting inspiration from other industries
  • The science of creativity – what is it that drives innovation and creativity?
  • Gaming as a creativity booster