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Tuesday 5 November
Wednesday 6 November
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Aamir Allibhoy , Regional CMO, Tim Hortons MENA
Abdelrahman Abdelaziz , Regional Sports Content Manager, Kijamii
AbdulGhafoor AbdulHaleem , Council Member, Saudi Leaders Society
Abdulrahman Aljefri , Destination Senior Director, Diriyah Company
Abir Almadani , Senior Visual Designer, Accenture
Ahmad Chatila , Director of Brand and Communications, HungerStation
Ahmad Haidar , Managing Director, KSA, dentsu
Ahmad Konash , Co-Founder & CEO, Onsor Mosha
Ahmed AlAbdullatif , CEO & Creative Director, Gene Branding
Alain Sykora , Managing Director, National Motors Supplies (NMS) - Jetour
Alejandro Fischer , SVP Strategy & Product Innovation, Havas Middle East
Alex Malouf , Saudi-based Marcomms Professional
Alex Oberberg , Head of Marketing, Public Investment Fund (PIF)
Ali Khalil , Strategy Consultant, VML
Ali Rez , Chief Creative Officer, Impact BBDO Dubai
Amit Nayak , Managing Director, Middle East & Africa, Bloomberg Media
Ammar Alamro , CMO, Saudi Sports for All
Amol Ghate , CEO MENAP, Kantar
Amr El Kalaawy , Regional Managing Director KSA & Bahrain, FP7McCann
Andy Jackson , SVP Middle East, Footballco Media
Anup Oommen , Editor, Campaign Middle East
Arcan Murshid , VP Global Marketing Campaigns, Saudi Tourism Authority
Ashish Verma , Global Head of Creative & Bloomberg Media Studios, Bloomberg
Aws Alawamleh , Director of Strategy, MEA, .Monks
Badr AlRumayan , Founder and CEO, Tajalla Agency
Bassel Kakish , CEO, Publicis Groupe Middle East and Turkey
Bassem Elhady , Executive Chairman, Kijamii
Beth Doane , Chief Visionary Officer and Co-Founder, Main+Rose
Catherine Bannister , Chief Strategy Officer, TBWA\RAAD
Chris Moody , Global Executive Creative Director, Landor
Dan Leach , Managing Director - Saudi Arabia, TBWA\RAAD
Dani Richa , Chairman, BBDO EMEA and Chairman & CEO, IMPACT BBDO Group of Companies
Dina Barakat , Consumer Marketing Lead, Google
Ebru Tuygun , CEO, GVGL Marketing Management & The Marketing Society Board Member
Eddy Rizk , CEO, BIG KAHUNA FILMS
Edmond Bouez , GM of Sales, Saudi Signs
Elda Choucair , CEO, Omnicom Media Group
Fabio Silveira , Managing Director, Havas Middle East
Fahad AlAhmed , CEO, The Fullstop Creative Agency
Faisal Alsaad , Commercial Marketing Communication GM, stc
Fausto Pelanti , Head of Marketing - Pizza Hut, Yum! Brands
Fizo Younis , Chief Creative Officer, Publicis Communications
Georges Barsoum , Deputy CEO and COO, Extend The Ad Network
Gilbert Rustom , Marketing Director, New Murabba Development Company
Hamad AlSalman , VP Marketing and Communications, Taiba Investments Co.
Hanin Al Oufi , Head of Group Marketing & Corporate Communications, BSF
Hassan Rabbani , Director Brand & Marketing, National Marketing Company (NMC) – Kia
Hector Saracho , Executive Director - Head of Strategy, Interbrand
Helmi Abdalhadi , Director House of Gaming, Serviceplan Group Middle East
Hisham Aramouny , Regional Lead, Attachment
Houda Tohme , CEO, Havas Media Middle East
Hussain Abdrabalnabi , Executive Director of Marketing, Alat
Ian Fairservice , Chairman of Athar Festival, Managing Partner & Group Editor-in-Chief, Motivate Media Group
Ian Forrester , Founder & CEO, DAIVID
Ibrahim Lahoud , Head of Strategy & Insights, Brand Lounge
James Dutton , Chief Product Officer, UM
Jason Foo , CEO, BBD Perfect Storm
Katie Golding , CMO, Saudi Research & Media Group (SRMG)
Katie Overy , TV Presenter & Master of Ceremonies
Khaled Tash , Group CMO, Saudia
Khalid Alshakhshir , Managing Partner, Pure Consulting
Khalid Maina , Senior Copywriter, Leo Burnett
Kim Mascarenhas , Head of Strategic Insight - MENA, EssenceMediacom
Lara Arbid , CEO MENAT, Initiative
Leanne Foy , CEO & Founder, Foy&Co
Leo Borges , Executive Creative Director, Havas Middle East
Lucy Harvey , Chief Growth Officer, META, Burson
Marie-Claire Maalouf , Chief Creative Officer EMEA, Edelman
Martin Machinandiarena , Managing Director, Global Sales Partners, Pinterest
Mary Bou Akl , Founder & Talent Agent, Dynamik
Matt Mckie , Director of Marketing, Manchester United
Maya Khammar , Business Lead, Publicis Middle East
Miguel Viana , Co-CEO & Chief Creative Officer, UnlockBrands
Mo Saad , Head of Design & Creative Impact, Brand Lounge
Mohamed Al Ayed , Vice Chairman of Athar Festival & CEO, TRACCS
Mohammad Al Ayoubi , Managing Director, Social Clinic
Mohammed Bahmishan , CEO & Chief Creative Officer, FP7 McCann Saudi Arabia
Nabil Sleiman , Head of Marketing Communications, Almarai Company
Nada Hakeem , CEO & Co-Founder, Wetheloft
Najeeb Jarrar , CMO - Middle East and North Africa, Google
Najib Sabbagh , Founder & CEO, SSUP World
Nassib Boueri , CEO, VML MENA
Neel Pandya , CEO - EMEA & APAC and Global Partnerships Head, Pixis
Nikola Tsanov , CEO, Human Middle East
Noah Khan , Regional President of Digital and Innovation EMEA, TBWA\
Omer Iqbal , Head of Strategy, Brandship
Paul Banham , Chief Creative Officer, Mullenlowe MENA
Paul Pacifico , CEO, Music Commission, Ministry of Culture KSA
Philip Davies , President, EMEA, Siegel+Gale
Pierre Carnet , Managing Director, MassiveMusic
Ramsey Naja , Chief Creative Officer, Das Kapital
Ramzi Ghanem , Client Growth Lead, MBC Media Solutions
Razmik Kalaidjian , Regional Managing Director, Boopin
Robert Northam , VP Executive Creative Director, R/GA
Rohan Tambyrajah , Chief Experience Officer, PHD Worldwide
Romain Colomer , Experience Director, Create Group
Saleh El Ghatit , Executive Creative Director, Serviceplan Group Middle East
Sara Eid , Creative Excellence Lead, Social Clinic
Serfi Altun , Founder & Global CEO, Idea Bakery Consultancy
Seyoan Vela , Chief Creative Officer, Livingroom
Simon Shaw , Global Chief Creative Officer, Burson
Sir Martin Sorrell , Founder and Executive Chairman, S4 Capital PLC
Thamer AlDairem aka Xzit , Gamer Influencer
Tim Miles , SVP Global Sync, Warner Music Group
Waleed Bashawri , Senior Marketing Director, Almosafer
Waseem Khashan , Executive Director, Marketing, ROSHN Group
Wesam Kabli , Head of Marketing, Public Investment Fund Projects
Yahya Hamidaddin , VP Corporate Communications, ACWA Power
Youssef Raad , Gaming Lead, GroupM
Zac Gould , Creative Director, Imagination
Ziyad Organji , Founder & Chairman, Brandship
Advance Search
STRATEGIC STAGE
SPOTLIGHT STAGE
STRATEGIC STAGE
SPOTLIGHT STAGE
Tuesday 5 November
Welcome
Speaker
Katie Overy
TV Presenter & Master of Ceremonies
09:00
09:30
Opening Remarks
Speakers
Ian Fairservice
Chairman of Athar Festival, Managing Partner & Group Editor-in-Chief, Motivate Media Group
Mohamed Al Ayed
Vice Chairman of Athar Festival & CEO, TRACCS
09:30
10:00
Keynote
Cultural Connection, Unbreakable Bonds and the Power of Stories: Lessons Learnt from a Career in Sports Marketing
Read More
Speaker
Matt Mckie
Director of Marketing, Manchester United
10:00
10:40
Panel Discussion
Gaming as a Branding Platform – Strategies for Success
Read More
Speakers
Youssef Raad
Gaming Lead, GroupM
Thamer AlDairem aka Xzit
Gamer Influencer
Helmi Abdalhadi
Director House of Gaming, Serviceplan Group Middle East
James Dutton
Chief Product Officer, UM
Moderator
Alex Malouf
Saudi-based Marcomms Professional
10:40
11:20
Welcome and Opening Remarks
Speaker
Katie Overy
Ian Fairservice
Mohamed Al Ayed
Matt Mckie
Youssef Raad
Thamer AlDairem aka Xzit
Helmi Abdalhadi
James Dutton
Alex Malouf