STRATEGIC STAGE
SPOTLIGHT STAGE
Tuesday 5 November
Welcome
Speaker
Katie Overy
TV Presenter & Master of Ceremonies
09:00
09:30
09:30
Opening Remarks
Speakers
Ian Fairservice
Chairman of Athar Festival, Managing Partner & Group Editor-in-Chief, Motivate Media Group
Mohamed Al Ayed
Vice Chairman of Athar Festival & CEO, TRACCS
09:30
10:00
10:00
Keynote
Cultural Connection, Unbreakable Bonds and the Power of Stories: Lessons Learnt from a Career in Sports Marketing
Speaker
Matt Mckie
Director of Marketing, Manchester United
10:20
11:00
11:00
Panel Discussion
Gaming as a Branding Platform – Strategies for Success
Speakers
Youssef Raad
Gaming Lead, GroupM
Thamer AlDairem aka Xzit
Gamer Influencer
Helmi Abdalhadi
Director House of Gaming, Serviceplan Group Middle East
James Dutton
Chief Product Officer, UM
Moderator
Alex Malouf
Saudi-based Marcomms Professional
11:00
11:40
11:40
Welcome and Opening Remarks
Speaker
Khalid Maina
Senior Copywriter, Leo Burnett
11:00
11:10
11:10
Panel Discussion
Leveraging Branding to Showcase Saudi’s Rich Culture to the World
Speakers
Mark Grossfield
VP Marketing, King Abdullah Financial District (KAFD)
AbdulGhafoor AbdulHaleem
Council Member, Saudi Leaders Society
Ziyad Organji
Founder & Chairman, Brandship
Moderator
Omer Iqbal
Head of Strategy, Brandship
11:10
11:40
11:40
Panel Discussion