STRATEGIC STAGE
SPOTLIGHT STAGE
Tuesday 5 November
Welcome
Speaker
- Katie Overy
TV Presenter & Master of Ceremonies
09:00
09:30
09:30
Opening Remarks
Speakers
- Ian Fairservice
Chairman of Athar Festival, Managing Partner & Group Editor-in-Chief, Motivate Media Group - Mohamed Al Ayed
Vice Chairman of Athar Festival & CEO, TRACCS
09:30
10:00
10:00
Keynote
Cultural Connection, Unbreakable Bonds and the Power of Stories: Lessons Learnt from a Career in Sports Marketing
Speaker
- Matt Mckie
Director of Marketing, Manchester United
10:00
10:40
10:40
Panel Discussion
Gaming as a Branding Platform – Strategies for Success
Speakers
- Youssef Raad
Gaming Lead, GroupM - Thamer AlDairem aka Xzit
Gamer Influencer - Helmi Abdalhadi
Director House of Gaming, Serviceplan Group Middle East - James Dutton
Chief Product Officer, UM
Moderator
- Alex Malouf
Saudi-based Marcomms Professional
10:40
11:20
11:20
Welcome and Opening Remarks
Speaker
- <